ETNIES DIVES INTO EXCLUSIVE COLLABORATION WITH ADULT SWIM
Popular Adult Swim Characters Inspire Two New Shoes To Retail This Fall
LAKE FOREST, Calif. (Sept. 26, 2008) – etnies and Adult Swim will get animated this fall with a new collaboration featuring shoes inspired by the network’s popular cartoon characters. The limited-edition line will consist of two styles of the etnies Jameson shoe designed by Adult Swim artists and Creative Director Jacob Escobedo. The collaboration marks the first time that the two companies have teamed up resulting in a product infused with the irreverent cultures of two industry-leading brands.
In October, the Jameson green suede shoe, inspired by the character Ignignokt from the top-ranked Aqua Teen Hunger Force television series, will debut in select boutiques under the etnies Plus label. The etnies Plus collection consists of numbered, limited-edition shoe series with hand-stitched construction and embroidered details influenced by etnies’ skateboarding heritage. The following month, the second shoe in the collection will be released under the main etnies line and will encompass a variety of the characters seen on different Adult Swim shows such as Early Cuyler (Squidbillies), Meatwad, Frylock and Master Shake (Aqua Teen Hunger Force). The shoe will feature brown leather with blue laces and detailed laser etching. Both shoes will include the etnies signature STI foam footbed, a technology that has made the brand an industry leader.
“Like etnies, Adult Swim is a brand that is not afraid to take risks,” said Eladio Correa, etnies brand marketing manager. “We think the off-beat colors and unique detailing of the shoes in this line will resonate with both skaters and Adult Swim-fans”.
Launched in 2001, Adult Swim features original and acquired animated comedy and action series airing overnight on the Cartoon Network, a channel seen in 91 million U.S. homes. Known for its unusual humor and quirky characters, Adult Swim provides entertaining programming with occasional “bumps”, or breaks from regular shows in which short jokes or internet fan feedback are sarcastically broadcast in simple white letters over a black screen.
To celebrate the launch of the collaboration, etnies and Adult Swim teamed up for a party held at the etnies showroom in New York City on September 25th, showcasing the highly anticipated line to more than 300 guests. Adult Swim artists created one-of-a-kind art pieces on canvas etnies Jameson shoes that were on display at the launch party along with original Adult Swim art.
For more information, please visit: www.etnies.com